Three Bakers Gluten Free Products | Digital Marketing Strategy & Development
Three Bakers Gluten Free Bakery is a family-run craft bakery with products available at grocery and natural food stores around the USA.
The digital marketing goal for Three Bakers was to redo an outdated HTML website, attract quality site traffic, grow an already engaged online community through social media, create and build an email list.
Additional deliverables included media and influencer outreach, digital & print ad strategy, ongoing email marketing with transactional, broadcast and autoresponder workflows.
We first upgraded Three Bakers website onto the WordPress platform, which instantly made their site mobile-friendly and easier to update. We included a blog section with a content focus around resources for those who have been diagnosed with celiac disease, offer gluten-free recipes and as a place to share company news.
We completely optimized Three Bakers Facebook, Twitter and Pinterest business pages and added Instagram. We created an email database with opt-in offers. We also engaged with various targeted influencers and built out several digital advertising campaigns in consumer publications.
Overall monthly website traffic increased 211% in 12 months, with a 58% increase from organic search. Further, the quality of traffic increased as well with more page visits per site visitor, and a longer time on site.
- Website traffic from Social Media sources has increased more than 900% and Referral traffic increased more than 10,000%.
- Facebook followers increased from 2308 to more than 20K. Instagram followers went from 0 to more than 2000, and all other channels saw a significant increase in followers and engagement.
What The Client Had to Say
“I’m very pleased to say that Google Analytics shows that your efforts to improve our website (both the design and content which is kept new, engaging) are resulting in visitors staying 4 times longer, viewing more pages and returning more often.” – Lyle Hubbard, CEO, Three Bakers Gluten Free Bakery
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.