Whether to check in with friends, get updated on the latest news or to reply to your page fans, chances are you use social media for business, pleasure or both at some point throughout the day. And, if you’re logging in, chances are you’re spending more time than necessary. Am I right? The fact is, […]
By Susan Tucker There are four pillars to the inbound marketing methodology: attract, convert, close and delight. When thinking about growing your business, it’s easy to focus on the first three. Who doesn’t want more business? But, did you know it actually costs 6-7x MORE to acquire a new customer than it does to keep a […]
Social media is a powerful tool for engaging with prospects, colleagues, tire-kickers, employees and potential investors. What began many years ago as a way for family and friends to stay connected has certainly turned marketing on its head. But, folks are still confused about the best way to use social media for brand engagement. This […]
By Susan Tucker The evolution of social media is fascinating to watch. I especially love the growing emphasis on visual content. Micro-videos? Heck yeah! Instagram (which is part of Facebook) and Vine (which is operated by Twitter), are two growing services that allow users to upload short video feeds and clips. While this is a fun […]
Your business Facebook account could essentially be a free and interactive marketing tool for all of your business purposes. As millions of consumers log onto social media sites each day there leaves a potential for business owners to develop an online presence and create a reputation for their brand. Statistics have proven that businesses that […]
While Twitter, Facebook, LinkedIn and Pinterest seem to dominate social media news – as well they should with the billions of users they service! – there are other growing sites out there that are making waves of their own. Instagram, which is owned by Facebook, is one. Instagram for business is a smart move for a large […]
