How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.
Small business owners are constantly on the lookout for ways in which to grow and prosper, as such, social media is becoming more and more of a requirement rather than a fun little side project. While most owners are really beginning to understand the power of platforms like Facebook, Twitter and Pinterest, there are plenty of […]
Running a small business isn’t easy, and it seems to get just a little harder every single day. There’s not a single aspect of marketing that you can afford to ignore. If you don’t already use popular business social media sites for marketing purposes, now is the perfect time to start. Here is how to get started! […]
I’ll bet you didn’t know that LinkedIn is 277% better for lead generation than other social networks. Long gone are the days of simply uploading your resume and leaving it at that. LinkedIn has become a living, breathing, lead-generating machine for professionals from all walks of life and in every type of industry. Here are some […]