By Susan Tucker It’s been in all my feeds- #SochiProblems and #SochiFails abound. Lousy conditions, bugs in food, yellow water, painted grass, wild dogs… sounds like a marketing nightmare, huh? Never before has pre-Olympic chatter been so grim and – quite honestly – disgusting. But, does it matter? We just want to see the athletes […]
Is a Mobile Strategy Right for Your Business?
Cellular subscriptions will hit a record 6 billion in 2012, accounting for 87% of the world’s population (within this number, there are an estimated 10 TRILLION text messages sent annually.) In 2011, 25% of mobile web users were mobile ONLY and in 2012, an estimated 85% of all handsets sold will be able to access […]