By Susan Tucker For small business owners, Linkedin can be a powerful tool. Quality connections are being made every single day. I bet you thought LinkedIn was just a passive digital resume… well, it’s not anymore and if you’re a small business owner not utilizing the functions and features of this fantastic platform, you are […]
A Quick Guide to Understanding the Best Times To Post and Engage On Social Media
By Susan Tucker Now that you’ve optimized your Facebook, Twitter, LinkedIn, and pages, it’s time to look at how we can get the most “bang” for our social buck (so to speak) by identifying the best times to post and engage online. Keep in mind that this is a general guide; by tracking your analytics you can […]
LinkedIn Wants Your Blog Posts
By Susan Tucker LinkedIn recently made a big announcement – all members using their platform now have the same publishing power as Bill Gates, Richard Branson and other well-known Influencers. So, what does this mean for you? Longform Publishing on LinkedIn This new blogging tool is a feature that you can add to your personal […]
8 Ways to Power Up Your LinkedIn Company Page
LinkedIn recently sent out an email highlighting best LinkedIn Company pagesof 2013. It’s no surprise that I’m a big fan of LinkedIn as a part of a small business owner’s social media strategy … especially if you’re B2B. But, clients always ask me about whether a LinkedIn Company Page is necessary and better yet, how […]
Social Media Marketing Trends to Watch Out for in 2014
As we are realizing, social media marketing is very important when it comes to reaching a desired demographic for business owners. In recent years Facebook, Twitter and Pinterest have gained a lot of traction – and it seems that everyone is on at least one of these platforms – but with technology changing as rapidly […]
How to Use LinkedIn for Leads
I’ll bet you didn’t know that LinkedIn is 277% better for lead generation than other social networks. Long gone are the days of simply uploading your resume and leaving it at that. LinkedIn has become a living, breathing, lead-generating machine for professionals from all walks of life and in every type of industry. Here are some […]