By Susan Tucker Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, when done correctly. […]
From Social Followers to Paying Customers: Build a Lead Nurturing Program
By Susan Tucker As we have witnessed, using social media is an excellent way to attract followers for your company. But, what about paying customers? All your social efforts are useless if your followers are not converted into leads. Building a lead nurturing program can convert your social media followers into valuable sales. Lead nurturing […]