Whether starting a business or trying to grow and expand your existing business, there is undoubtedly going to be ton of research involved. From staying on top of industry trends to better understanding your competitors; from determining best pricing to your legal designation… there is a lot to learn! But with all of this research of […]
Preparing Your 2015 Digital Marketing Action Plan Now
By Susan Tucker Planning season is upon us! Have you thought about your Digital Marketing Action Plan for 2015 yet? If not, I am here to help. With all the SEO changes of the past several years, one thing we have learned for sure: the fresher the content you put out, the more successful your digital marketing […]
7 Signs It's Time to Invest in Inbound Marketing
By Susan Tucker The concept of inbound marketing is no longer a new one. Sure, it could be called a variety of names such as relationship marketing or permission marketing, but the concept of “attract not distract” has been gaining traction over the past several years – as consumers have began driving the boat on […]
Is Print Dead? No Way! Here are 5 Ways to Incorporate Print and Digital Marketing
By Susan Tucker Yes, I am a digital marketer and I truly and firmly believe that online, digital and inbound marketing should be a core part of any small or growing businesses’ marketing strategy. The fact is, 89% of US adults are online. As a result, companies have shifted all their energies and efforts to online marketing. […]
11 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s the fact that it’s looked the same for 3 years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your […]
How to Sell More with Digital Marketing
One of the best ways to increase your business and profitability is to take advantage of digital marketing. The Internet is an active marketplace and the opportunities are excellent, but you have to be ready for them. Setting up an online home is not difficult and access to more robust features and design elements is […]