Reaching your customers through email marketing is an affordable, effective way to grow your business. But it takes some work – and savvy – to make sure your approach is effectively reaching potential and current customers.
The inbound marketing methodology of attracting, converting, closing and delighting new customers is an ever-growing necessity for business owners. As online marketing tactics become more wide-spread, and tools are available, inbound marketing is easier than ever to bring into an organization. Once systems are in place, inbound marketing can save a lot of time […]
By Susan Tucker Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, when done correctly. […]
By Susan Tucker There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible results, why spend the money on it, right? Well, not really. As marketers wrap their heads around how and where social media plays a […]
By Susan Tucker No matter what happens in the world of digital communication, there is one constant – email marketing. Contrary to annual predictions that email marketing has peaked, the numbers tell a different story. A fairly recent DMA study found that 76% of marketers use more email than they were three years ago. In terms […]