Inbound Marketing Tips – Taking Drip Campaigns to the Next Level

The inbound marketing methodology of attracting, converting, closing and delighting new customers is an ever-growing necessity for business owners. As online marketing tactics become more wide-spread, and tools are available, inbound marketing is easier than ever to bring into an organization.   Once systems are in place, inbound marketing can save a lot of time […]

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How to Win Buyers and Influence Sales Through Email Marketing

By Susan Tucker Did you know that email marketing continues to produce the highest ROI  of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, when done correctly. […]

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More than ROI: Tracking Your ROR

By Susan Tucker There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible results, why spend the money on it, right? Well, not really. As marketers wrap their heads around how and where social media plays a […]

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Email Marketing Must-Haves for Your Inbound Marketing Strategy

By Susan Tucker No matter what happens in the world of digital communication, there is one constant – email marketing.  Contrary to annual predictions that email marketing has peaked, the numbers tell a different story. A fairly recent DMA study found that 76% of marketers use more email than they were three years ago. In terms […]

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