If you have just started out building your email list, you may be asking yourself, “how many emails should I have in my autoresponder series”? Odds are you are on someone’s email list. Perhaps they send a new message to your inbox every day. Maybe they only send out two emails per month. You know that […]
There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very […]
Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]
Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email marketing. Email Marketing Made Easy – Here’s How It All Starts with […]
Reaching your customers through email marketing is an affordable, effective way to grow your business. But it takes some work – and savvy – to make sure your approach is effectively reaching potential and current customers.
The inbound marketing methodology of attracting, converting, closing and delighting new customers is an ever-growing necessity for business owners. As online marketing tactics become more wide-spread, and tools are available, inbound marketing is easier than ever to bring into an organization. Once systems are in place, inbound marketing can save a lot of time […]