Do You Know the Newsjacking Trick for Getting Your Emails Opened?

Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]

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Inbound Marketing Tips – Taking Drip Campaigns to the Next Level

The inbound marketing methodology of attracting, converting, closing and delighting new customers is an ever-growing necessity for business owners. As online marketing tactics become more wide-spread, and tools are available, inbound marketing is easier than ever to bring into an organization.   Once systems are in place, inbound marketing can save a lot of time […]

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How to Win Buyers and Influence Sales Through Email Marketing

By Susan Tucker Did you know that email marketing continues to produce the highest ROI  of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, when done correctly. […]

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More than ROI: Tracking Your ROR

By Susan Tucker There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible results, why spend the money on it, right? Well, not really. As marketers wrap their heads around how and where social media plays a […]

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