By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history. The […]
Everyone loves a story – something they can relate to, something that can make them feel good about themselves, make them chuckle, or help them relieve some stress. A good story is a journey that sticks in a persons mind. Whereas slick brochures and sales messages may provide an instant impact, they are quickly forgotten. From […]
While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, […]
By Susan Tucker Planning season is upon us! Have you thought about your Digital Marketing Action Plan for 2015 yet? If not, I am here to help. With all the SEO changes of the past several years, one thing we have learned for sure: the fresher the content you put out, the more successful your digital marketing […]
By Susan Tucker In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential […]
By Susan Tucker It can get overwhelming, not to mention confusing, trying to figure out the best social content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be […]
