Preparing Your 2015 Digital Marketing Action Plan Now

By Susan Tucker Planning season is upon us! Have you thought about your Digital Marketing Action Plan for 2015 yet? If not, I am here to help. With all the SEO changes of the past several years, one thing we have learned for sure: the fresher the content you put out, the more successful your digital marketing […]

3 Mind Blowing Tips for Delighting Your Customers

By Susan Tucker There are four pillars to the inbound marketing methodology: attract, convert, close and delight. When thinking about growing your business, it’s easy to focus on the first three. Who doesn’t want more business? But, did you know it actually costs 6-7x MORE to acquire a new customer than it does to keep a […]

7 Signs It's Time to Invest in Inbound Marketing

By Susan Tucker The concept of inbound marketing is no longer a new one. Sure, it could be called a variety of names such as relationship marketing or permission marketing, but the concept of “attract not distract” has been gaining traction over the past several years – as consumers have began driving the boat on […]

Are You Reaching The Fastest Growing Demographic Online?

By Susan Tucker The growth of older generations using social media has been staggering over the past three years, in fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a daily basis (76% according to Pew Internet), they also account for the majority […]

Crafting Perfect Social Content

By Susan Tucker It can get overwhelming, not to mention confusing, trying to figure out the best social content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be […]

Harnessing the Power of Social Media for Your Next Event

By Susan Tucker Hosting an event can be a daunting task. Not only do you need to determine a topic, date, budget, potential speakers and location, you also need to promote the heck out of it to make sure it’s as successful as possible. Other forms of marketing and advertising will work, but harnessing the […]

How Small Businesses Can Use Social Media to Gain PR Traction

By Susan Tucker For small business owners looking to grow their business (and who isn’t?) public relations can be a key function in your marketing mix. Not only can PR drive brand awareness and amplify your core message, it can also introduce you to new prospects and customers. However, if you are still relying on […]

A Quick Guide to Understanding the Best Times To Post and Engage On Social Media

By Susan Tucker Now that you’ve optimized your Facebook, Twitter, LinkedIn, and pages, it’s time to look at how we can get the most “bang” for our social buck (so to speak) by identifying the best times to post and engage online.  Keep in mind that this is a general guide; by tracking your analytics you can […]

What the Olympics Can Teach Us About Marketing

By Susan Tucker It’s been in all my feeds- #SochiProblems and #SochiFails abound. Lousy conditions, bugs in food, yellow water, painted grass, wild dogs… sounds like a marketing nightmare, huh? Never before has pre-Olympic chatter been so grim and – quite honestly – disgusting. But, does it matter? We just want to see the athletes […]

15 Social Networking Sites for Business Professionals

By Susan Tucker Curious about all the sites out there geared to the business professional? Here are 15 to get you moving in the right direction.  For the most efficient use of your time with social media marketing, it’s best to explore your buyers with a Buyer Persona, that will help you determine the best […]