How Small Businesses Can Use Social Media to Gain PR Traction

By Susan Tucker For small business owners looking to grow their business (and who isn’t?) public relations can be a key function in your marketing mix. Not only can PR drive brand awareness and amplify your core message, it can also introduce you to new prospects and customers. However, if you are still relying on […]

A Quick Guide to Understanding the Best Times To Post and Engage On Social Media

By Susan Tucker Now that you’ve optimized your Facebook, Twitter, LinkedIn, and pages, it’s time to look at how we can get the most “bang” for our social buck (so to speak) by identifying the best times to post and engage online.  Keep in mind that this is a general guide; by tracking your analytics you can […]

15 Social Networking Sites for Business Professionals

By Susan Tucker Curious about all the sites out there geared to the business professional? Here are 15 to get you moving in the right direction.  For the most efficient use of your time with social media marketing, it’s best to explore your buyers with a Buyer Persona, that will help you determine the best […]

Social Media Marketing for Your Service-Based Business

Companies that don’t have products to sell still need marketing solutions. In fact, I would argue, service-based businesses need online marketing tools and support more than any other segment. With a product-based company, a customer can simply return an item they are not satisfied with. With a service-based company, customers need to know up front […]

Instagram for Business? Absolutely!

While Twitter, Facebook, LinkedIn and Pinterest seem to dominate social media news – as well they should with the billions of users they service! – there are other growing sites out there that are making waves of their own. Instagram, which is owned by Facebook,  is one. Instagram for business is a smart move for a large […]

Leveraging Review Sites for Your Business

More and more customers are turning to review sites to talk about their experiences as well as read other customer comments about products and services. In fact, a comScore survey of more than 2,000 internet users revealed that consumers were willing to pay at least 20 percent more for products and services receiving “excellent” ratings than those […]

The Small Business Owner's Social Media Tool Kit

Running a small business isn’t easy, and it seems to get just a little harder every single day. There’s not a single aspect of marketing that you can afford to ignore. If you don’t already use popular business social media sites for marketing purposes, now is the perfect time to start. Here is how to get started! […]

Social Media Marketing Trends to Watch Out for in 2014

As we are realizing, social media marketing is very important when it comes to reaching a desired demographic for business owners. In recent years Facebook, Twitter and Pinterest have gained a lot of traction – and it seems that everyone is on at least one of these platforms – but with technology changing as rapidly […]

Feeling Socially Secure? Tips to Protect Your Online Identity

As of December 2012, 67% of online adults use social networking sites [Pew Internet]… that’s 2 out of 3 people using Facebook, Twitter, Google+, Pinterest, LinkedIn, MySpace (and so many more!) to  stay in touch with friends, family and colleagues. Some folks may not think about it, but having our lives in the social-sphere like […]

[Press Release] Get Susan Marketing Annouces New Partnership

Get Susan Marketing LLC is proud to announce that we are now a HootSuite Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social […]