Marketing Diversification 101

By Susan Tucker When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve likely been thoughtful (or advised that way) and prepared for any potential instability by creating a diversified portfolio. But, how much have […]

Why Content Marketing is So Valuable For Small Business Owners

While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, […]

Are You Reaching The Fastest Growing Demographic Online?

By Susan Tucker The growth of older generations using social media has been staggering over the past three years, in fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a daily basis (76% according to Pew Internet), they also account for the majority […]

Crafting Perfect Social Content

By Susan Tucker It can get overwhelming, not to mention confusing, trying to figure out the best social content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be […]

Harnessing the Power of Social Media for Your Next Event

By Susan Tucker Hosting an event can be a daunting task. Not only do you need to determine a topic, date, budget, potential speakers and location, you also need to promote the heck out of it to make sure it’s as successful as possible. Other forms of marketing and advertising will work, but harnessing the […]

How Small Businesses Can Use Social Media to Gain PR Traction

By Susan Tucker For small business owners looking to grow their business (and who isn’t?) public relations can be a key function in your marketing mix. Not only can PR drive brand awareness and amplify your core message, it can also introduce you to new prospects and customers. However, if you are still relying on […]

A Quick Guide to Understanding the Best Times To Post and Engage On Social Media

By Susan Tucker Now that you’ve optimized your Facebook, Twitter, LinkedIn, and pages, it’s time to look at how we can get the most “bang” for our social buck (so to speak) by identifying the best times to post and engage online.  Keep in mind that this is a general guide; by tracking your analytics you can […]

15 Social Networking Sites for Business Professionals

By Susan Tucker Curious about all the sites out there geared to the business professional? Here are 15 to get you moving in the right direction.  For the most efficient use of your time with social media marketing, it’s best to explore your buyers with a Buyer Persona, that will help you determine the best […]

Social Media Marketing for Your Service-Based Business

Companies that don’t have products to sell still need marketing solutions. In fact, I would argue, service-based businesses need online marketing tools and support more than any other segment. With a product-based company, a customer can simply return an item they are not satisfied with. With a service-based company, customers need to know up front […]

Instagram for Business? Absolutely!

While Twitter, Facebook, LinkedIn and Pinterest seem to dominate social media news – as well they should with the billions of users they service! – there are other growing sites out there that are making waves of their own. Instagram, which is owned by Facebook,  is one. Instagram for business is a smart move for a large […]