3 Easy Email Marketing Tips for Small Business

Reaching your customers through email marketing is an affordable, effective way to grow your business. But it takes some work – and savvy – to make sure your approach is effectively reaching potential and current customers.

How to Manage Social Media (and Still Enjoy Summer!)

Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be sure you can manage […]

How To Choose The Right Social Media Marketing Sites for Your Small Business

One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could spread yourself too thin and […]

5 Digital Marketing Ideas to Embrace in 2015

Digital marketing is a world of crazy changes. It seems like every single day we are presented with new tools to help us become more successful in our online marketing endeavors. Even as tapped into the “latest and greatest” as I am, it’s still hard to determine which choices will be the best. However, there […]

How to Effectively Manage Social Media Marketing For Small Business

Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, and whether your target […]

Marketing Diversification 101

By Susan Tucker When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve likely been thoughtful (or advised that way) and prepared for any potential instability by creating a diversified portfolio. But, how much have […]

Why Content Marketing is So Valuable For Small Business Owners

While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, […]

Are You Reaching The Fastest Growing Demographic Online?

By Susan Tucker The growth of older generations using social media has been staggering over the past three years, in fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a daily basis (76% according to Pew Internet), they also account for the majority […]

Crafting Perfect Social Content

By Susan Tucker It can get overwhelming, not to mention confusing, trying to figure out the best social content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be […]

Harnessing the Power of Social Media for Your Next Event

By Susan Tucker Hosting an event can be a daunting task. Not only do you need to determine a topic, date, budget, potential speakers and location, you also need to promote the heck out of it to make sure it’s as successful as possible. Other forms of marketing and advertising will work, but harnessing the […]