The digital marketing goal for Neptune Mountaineering is to build upon the compelling story of its rich history and enthused customer base. We do this by creating a cohesive & consistent content plan across all online channels; expanding brand awareness to new audiences and building meaningful relationships with the local community.

Tactics include:

• Copywriting
• Email marketing
• Facebook & Instagram – strategy, creation, and management

Solution

First, we built customer personas, conducted a social, email, and website audit. Then, we crafted an ongoing content plan structured around a re-introduction into the community by highlighting the people behind the brand. We infused community and product features. Utilizing social media channels and a robust email marketing list, the story is being shared across channels.

Results

Over the first 90 days, online sales improved by 17%; social media traffic increased by 34%; Facebook engagement was up 13% and Instagram engagement was up 113%.

Portfolio

Could It Work For You?

Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.