Neptune Mountaineering | Digital Marketing Strategy & Development
A legendary mountain shop based in Boulder, Colorado. Neptune has been getting people geared up for climbing, skiing, camping & hiking for over 48 years.
The digital marketing goal for Neptune Mountaineering is to build upon the compelling story of its rich history and enthused customer base. We do this by creating a cohesive & consistent content plan across all online channels; expanding brand awareness to new audiences and building meaningful relationships with the local community.
- Email marketing
- Facebook & Instagram – strategy, creation, and management
First, we built customer personas, conducted a social, email, and website audit. Then, we crafted an ongoing content plan structured around a re-introduction into the community by highlighting the people behind the brand. We infused community and product features. Utilizing social media channels and a robust email marketing list, the story is being shared across channels.
Over the first 90 days, online sales improved by 17%; social media traffic increased by 34%; Facebook engagement was up 13% and Instagram engagement was up 113%.
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.