Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering something that people want and can […]
Small Business Tips: How to Do Instagram Marketing
What started as a mobile app to share photos has evolved into a diverse social media platform that small businesses worldwide have the opportunity to tap into. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. […]
The Equipment Checklist for Starting a New Business
As a new business owner, you need to complete a variety of tasks before you can get your company off the ground. Having the correct equipment and gear is essential to building early momentum within your business when starting. It can be easy to become overwhelmed with the amount of business equipment and technology seemingly […]
Measuring with Metrics: Are Your Social Media Efforts Effective?
How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? To make sure that they are truly effective, you have to monitor and analyze the numbers. You can do this by using the native metrics […]
5 Tips for Writing Eye-Catching Titles for Blog Posts
The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why you have to make the title stand […]
The Importance of Video on Social Media and Why You Might Be Missing Out
How important is video content in social media today? Some would say that it’s absolutely everything, even building a successful social media marketing campaign solely around video. In fact, it has become so huge these past few years that Cisco estimates that video will make up 82% of internet traffic by 2022.