How Personal Is Too Personal for Social Media?

Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of […]

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The Importance of Video on Social Media and Why You Might Be Missing Out

How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into your marketing, let’s talk about why and how you should get it […]

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It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

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Instagram Tricks for Small Business Owners

When it comes to successfully growing and managing your small businesses, it is crucial to know the inner workings and the best ways to navigate social media. Especially now with an estimated 78% of Americans stating they have at least one social media profile. Usage of Instagram has proven to be a wonderful tool at boosting […]

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