Marketing automation is essential for those in charge of marketing for small businesses. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary because It takes over routine menial tasks so you can focus your time and energy on more important things, like running a profitable business! Here are three compelling […]
Have you heard? Instagram is a goldmine for brands. In fact, brands account for 40% of the top 1,000 most-shared videos on Instagram. Engagement is the key to branding, and a 2013 study by research firm L2 found that Instagram offers 25% more engagement than other social media channels. And, with engagement being key to brand-building, connecting with […]
Reaching your customers through email marketing is an affordable, effective way to grow your business. But it takes some work – and savvy – to make sure your approach is effectively reaching potential and current customers.
Twitter is practically a grandfather in the social media sphere these days. Having been around and active since 2006, this platform has gone around the block a few times. And, just like George Clooney, who has only gotten better with age, Twitter still remains one of the hottest platforms for growing your small business. Here’s […]
Let’s face it, managing your social media marketing is hard enough to keep up with on a regular basis, but with summer around the corner it can be downright impossible to keep it going. Social media does not take a summer vacation. However, there are things you can do to be sure you can manage […]
When spring comes around, all I can think of is refreshing …my home, my body and my business. Sometimes that simply means getting back to the basics. Here is a post I wrote a few years ago, that still stands true today for helping entrepreneurs with their small business growth. My top ten tips to help […]