What is Inbound Marketing?

Inbound Marketing, a term recently coined by Brian Halligan of Hubspot, comes from the concept of “relationship marketing” or “permission marketing.”  Inbound Marketing strategies drive relevant traffic to your website using content marketing, search engine optimization (SEO) and social media. These avenues position you to be found by people when they are ready to buy […]

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Is a Mobile Strategy Right for Your Business?

Cellular subscriptions will hit a record 6 billion in 2012, accounting for 87% of the world’s population (within this number, there are an estimated 10 TRILLION text messages sent annually.) In 2011, 25% of mobile web users were mobile ONLY and in 2012, an estimated 85% of all handsets sold will be able to access […]

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The Word on the Street

Hipcycle launched on October 1, 2011. I helped Hipcycle go from zero fans & followers to over 1200 on Twitter and to over 900 on Facebook in a few short months. As such, Facebook has continually been in the top five traffic sources for the website and Twitter in the top 10 sources. Hipcycle is […]

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10 Tips for an Eco Holiday Season

As posted on the Hipcycle Blog, November 7, 2011 by Susan Tucker I recently read that Americans throw away an additional 5 million tons of trash between Thanksgiving and New Year’s Eve.  It’s no surprise; even before Halloween, the stores were filling their shelves with glittery, shimmery, come-hither enticements and for the past 2 weeks […]

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7 Reasons You Need Google+ | Social Media Strategy

By Susan Tucker, Get-It-Done Guru, Get Susan Marketing Services Why Google+? 7 Reasons You Need Google+ Business Think Facebook, Twitter and LinkedIn are enough?  Not really. Here are my seven reasons why you need to sign up for Google+ for your business … today! It’s new, it’s fresh, and it’s the more interesting place to […]

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What I Learned About Marketing from IKEA

Blog, October 2011 I had my first IKEA experience today. Boy…. that was amazing. Here is what I learned. 1. Make a big, big, big splash in the community (and beyond) that you plan to do business. This means TV commercials, mailers and alerting the press. 2. Locate yourself in an easy-to-get-to location between two […]

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