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7 Steps for Starting a Small Business

Excited about your business idea? Don’t go overboard just yet. Too many entrepreneurs take off with lightning speed, racing toward their dream of starting a small business, and wind up overlooking some critical aspects of the process. Gasping for breath as they jump through unforeseen hurdles, many fall short of the finish line—or collapse shortly […]

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Why Millennials Make the Best Employees

Hiring great employees isn’t as cut and dried as many business owners would like it to be. However, there’s a great cache of young professionals just waiting to be discovered. Millennials are defined by the Pew Research Center as individuals born between 1981 and 1997; this means those aged 21 to 37 in 2018. The […]

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Do You Know the Newsjacking Trick for Getting Your Emails Opened?

Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]

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How Personal Is Too Personal for Social Media?

Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of […]

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