If there’s one thing I’m not, it’s techy-geeky-cool. I’ll be the first one to admit that when topics like “encryption technology” or “data sensitivity” come up, my eyes start to water and my brain shuts off. However, I was recently having a conversation with a connection of mine, and he said a few things that […]
If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can’t on our own. […]
Do you ever step up to the keyboard and find yourself stuck on what kind of content you’re going to produce today? Do you ever feel like you’re writing about the same topics over and over again? Yeah, me too. That’s why anytime I get stuck with the dreaded writer’s block; I like to take […]
Big thank you to Dane O’Leary for contributing today’s post. Whether you’re a freelancer or an ambassador for a global brand, user-generated content is very relevant. In short, user-generated content is anything that people make and share on the Internet. So when people take photos or record video that they share to social media, they’re […]
Boulder, Colorado – June, 2018, Get Susan Marketing LLC, announced today that they have joined forces with Austin, TX based company DigitalMarketer and committed to doubling the size of 10,000 small businesses by 2020 as a DigitalMarketer Certified Partner.
Excited about your business idea? Don’t go overboard just yet. Too many entrepreneurs take off with lightning speed, racing toward their dream of starting a small business, and wind up overlooking some critical aspects of the process. Gasping for breath as they jump through unforeseen hurdles, many fall short of the finish line—or collapse shortly […]
Hiring great employees isn’t as cut and dried as many business owners would like it to be. However, there’s a great cache of young professionals just waiting to be discovered. Millennials are defined by the Pew Research Center as individuals born between 1981 and 1997; this means those aged 21 to 37 in 2018. The […]
How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.
Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]
Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of […]