When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam folder.
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner, you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics.
Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle it away on activities that produce zero results. Don’t get sucked in when you’ve got other, more pressing priorities. Here are the biggest time wasters on social media and how you can avoid […]
People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and receive your opt-in gift. […]
If you have just started out building your email list, you may be asking yourself, “how many emails should I have in my autoresponder series”? Odds are you are on someone’s email list. Perhaps they send a new message to your inbox every day. Maybe they only send out two emails per month. You know that […]
One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering enough content. Frankly, it’s a question that is worth exploring especially as a busy small business owner […]
There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very […]
It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago. As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when it comes to how we […]
Thank you to Emily Graham for contributing today’s post. Creating a successful website for a business involves many parts, some more complicated than others. These days, it’s about more than simply making a place for your customers to find you; you also want to find more customers, as well as make your services or product […]
Thank you to Catherine Park for contributing today’s post. In 2000, a story that was to take the world by a storm began. With only 350 advertisers, Google, a search engine company launched a version of AdWords for the first time. The move could only be considered as an overly ambitious one at the time. […]