I have been working with Mo for the past six months or so for my own personal business and recently she has invited me to manage her social media. So, welcome Momentum Business Consulting! Momentum Business Consulting is a firm dedicated to providing affordable and realistic marketing consulting. MBC specializes in helping small to medium […]
What is Inbound Marketing?
Inbound Marketing, a term recently coined by Brian Halligan of Hubspot, comes from the concept of “relationship marketing” or “permission marketing.” Inbound Marketing strategies drive relevant traffic to your website using content marketing, search engine optimization (SEO) and social media. These avenues position you to be found by people when they are ready to buy […]
Is a Mobile Strategy Right for Your Business?
Cellular subscriptions will hit a record 6 billion in 2012, accounting for 87% of the world’s population (within this number, there are an estimated 10 TRILLION text messages sent annually.) In 2011, 25% of mobile web users were mobile ONLY and in 2012, an estimated 85% of all handsets sold will be able to access […]
What I Learned About Marketing from IKEA
Blog, October 2011 I had my first IKEA experience today. Boy…. that was amazing. Here is what I learned. 1. Make a big, big, big splash in the community (and beyond) that you plan to do business. This means TV commercials, mailers and alerting the press. 2. Locate yourself in an easy-to-get-to location between two […]
How a Blog Can Help Your Business
Blog, December 2010 Whether you’re just starting your small business, or are a veteran, you may consider adding a Blog to your website. Discover what blogging can do for you. Blog is short for Weblog, coined by Jorn Barger in 1997. Dictionary.com defines the term as “a journal written online and accessible by users of […]
The Brand of You
Blog, November 2010 The business world is a changing place. Long gone are the days when we would work for the same company our entire career, expect to retire on a pension and live happily ever after. In an uncertain economy with companies folding left and right, people have realized that nothing is forever and […]
Tips: You Can Lead a Horse to Water, But…
Marketing Tips, October 2010 You know what they say: you can lead a horse to water, but you can’t make it drink. Same is true for you and your business… you can use all the marketing tactics in the world to get people to you, but that doesn’t guarantee they’ll buy. Marketing is just one […]