The Brand of You

Blog, November 2010 The business world is a changing place. Long gone are the days when we would work for the same company our entire career, expect to retire on a pension and live happily ever after. In an uncertain economy with companies folding left and right, people have realized that nothing is forever and […]

Read More

The Twitterverse is Changing

November 2010 Starbucks, Virgin and Red Bull are psyched! They’re the first marketers to have the ability to drop advertising in a users’ Twitter stream – even if they’re not being followed. I’ve been waiting for this. An avid user of social networking sites (and marketing executive), I knew it was just a matter of […]

Read More

How Many Notes Do You Have?

October 27, 2010 One-note campaigns are as archaic as dinosaurs, in today’s changing marketing world. Blogs, texts, e-blasts, RSS feeds, social media and mobile devices provide multiple venues for your marketing message. If now is the time to review your 2011 marketing plan, make sure you optimize your message to make the most of the […]

Read More

Tips: You Can Lead a Horse to Water, But…

Marketing Tips, October 2010 You know what they say: you can lead a horse to water, but you can’t make it drink. Same is true for you and your business… you can use all the marketing tactics in the world to get people to you, but that doesn’t guarantee they’ll buy. Marketing is just one […]

Read More