What started as a mobile app to share photos has evolved into a diverse social media platform that small businesses worldwide have the opportunity to tap into. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. […]
The content on your website is what builds relationships with your audience and leads them to take the action you want them to take. If your website isn’t working to achieve this goal, there’s a good chance the problem is your content. Sometimes, you need to conduct a review and make the necessary changes to […]
When I say I’ve done “it all” as far as growing my business as a solopreneur over the past 11 years, I am not kidding. Back in the early days, I signed up for every online and digital marketing class I could find. I became a Certified Inbound Marketer via Hubspot; received social media certifications […]
Thank you to Tim Absalikov for providing this week’s guest post. Content marketing is changing rapidly. What works for marketers this year won’t work next year. The marketing topics in 2022 will be different from the topics we are having in 2021. Hence, every marketer needs to know the various digital promotion trends they should […]
As a new business owner, you need to complete a variety of tasks before you can get your company off the ground. Having the correct equipment and gear is essential to building early momentum within your business when starting. It can be easy to become overwhelmed with the amount of business equipment and technology seemingly […]
How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? To make sure that they are truly effective, you have to monitor and analyze the numbers. You can do this by using the native metrics […]
The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why you have to make the title stand […]
How important is video content in social media today? Some would say that it’s absolutely everything, even building a successful social media marketing campaign solely around video. In fact, it has become so huge these past few years that Cisco estimates that video will make up 82% of internet traffic by 2022.
To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience.
You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring budget. A great way to boost your conversions is to leverage customer recommendations.
