It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

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4 Digital Marketing Tips That Will Set Your Small Business Apart

By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history. The […]

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Snapchat for Small Business – A Primer

Every day for the past several months my news feed has exploded with tons of information around the new darling of social media, Snapchat. Now, for a long while this platform has been geared toward the teen-pre-teen set (and with disappearing messages who blames them for flocking there!) However, recently Snapchat has been rolling out […]

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