People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and receive your opt-in gift. […]
If you have just started out building your email list, you may be asking yourself, “how many emails should I have in my autoresponder series”? Odds are you are on someone’s email list. Perhaps they send a new message to your inbox every day. Maybe they only send out two emails per month. You know that […]
One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering enough content. Frankly, it’s a question that is worth exploring especially as a busy small business owner […]
There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very […]
It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago. As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when it comes to how we […]
Thank you to Emily Graham for contributing today’s post. Creating a successful website for a business involves many parts, some more complicated than others. These days, it’s about more than simply making a place for your customers to find you; you also want to find more customers, as well as make your services or product […]
Thank you to Catherine Park for contributing today’s post. In 2000, a story that was to take the world by a storm began. With only 350 advertisers, Google, a search engine company launched a version of AdWords for the first time. The move could only be considered as an overly ambitious one at the time. […]
If there’s one thing I’m not, it’s techy-geeky-cool. I’ll be the first one to admit that when topics like “encryption technology” or “data sensitivity” come up, my eyes start to water and my brain shuts off. However, I was recently having a conversation with a connection of mine, and he said a few things that […]
If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can’t on our own. […]
Do you ever step up to the keyboard and find yourself stuck on what kind of content you’re going to produce today? Do you ever feel like you’re writing about the same topics over and over again? Yeah, me too. That’s why anytime I get stuck with the dreaded writer’s block; I like to take […]
