Do you suffer from a suspicion that you might be a big fraud and everyone will find out? It’s natural to sometimes feel inadequate, but you could suffer from a much more serious ailment known as imposter syndrome.
The Power of a Mindset Shift – How Adopting the Right Mindset Can Benefit Your Small Business
Do you have dreams and goals that you haven’t achieved? Are you frustrated and overwhelmed? If so, you’re not alone. Sometimes, it feels like a select few people reach great heights – and then there’s the rest of us. What separates the people who realize their aspirations from those who always seem to struggle? The […]
11 E-Commerce Copywriting Essentials You Never Knew You Needed
Sell things online? Whether it’s products or services if you’re making money through e-commerce channels, you will benefit from sharp copywriting skills. You want your potential customers to understand what you’re selling and why they need to buy it, as quickly as possible. These tips will help!
Digital Marketing Basics for Senior Business Owners
Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering something that people want and can […]
Small Business Tips: How to Do Instagram Marketing
What started as a mobile app to share photos has evolved into a diverse social media platform that small businesses worldwide have the opportunity to tap into. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. […]
Poor Conversion Rates? It Could be Time for a Website Content Review
The content on your website is what builds relationships with your audience and leads them to take the action you want them to take. If your website isn’t working to achieve this goal, there’s a good chance the problem is your content. Sometimes, you need to conduct a review and make the necessary changes to […]
I’m a WAIMer. Here’s Why You Should Be Too!
When I say I’ve done “it all” as far as growing my business as a solopreneur over the past 11 years, I am not kidding. Back in the early days, I signed up for every online and digital marketing class I could find. I became a Certified Inbound Marketer via Hubspot; received social media certifications […]
What Strategies Will You Need for Content Marketing in 2022?
Thank you to Tim Absalikov for providing this week’s guest post. Content marketing is changing rapidly. What works for marketers this year won’t work next year. The marketing topics in 2022 will be different from the topics we are having in 2021. Hence, every marketer needs to know the various digital promotion trends they should […]
The Equipment Checklist for Starting a New Business
As a new business owner, you need to complete a variety of tasks before you can get your company off the ground. Having the correct equipment and gear is essential to building early momentum within your business when starting. It can be easy to become overwhelmed with the amount of business equipment and technology seemingly […]
Measuring with Metrics: Are Your Social Media Efforts Effective?
How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? To make sure that they are truly effective, you have to monitor and analyze the numbers. You can do this by using the native metrics […]