BBB Seed | Premium Content Development
BBB Seed sells nationally available wildflower, heirloom & organic vegetable, and herb seeds.
The digital marketing goal for BBB Seed was to convert followers from their robust social media following to email subscribers by offering something of value they would opt-in for.
After a content audit (BBB Seed has an ongoing blog), we determined a list of categories in which we could develop a series of eBooks. We then form-gated the content and crafted a sequence of follow-up emails, the last one of which included a coupon code. The premium content is promoted through the BBB Seed website and on BBB Seed’s social channels.
Opt-in contacts increased by 63%, coupon redemption increased by 158%, and, best of all, gross revenue has increased by 31% YTD (2016).
What The Client Had to Say
“The eBooks you have created for us are terrific! It gives our company a whole New Professional Look! And, best of all sales are up over the previous three years. Thank you!” – Mike Wade, CEO, BBB Seed, Boulder, CO
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.