Marketing Diversification 101

By Susan Tucker When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve likely been thoughtful (or advised that way) and prepared for any potential instability by creating a diversified portfolio. But, how much have […]

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Why Content Marketing is So Valuable For Small Business Owners

While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name brands. Content marketing can include articles, blog posts, videos, […]

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When 15 Clicks Are Better Than 500

Guest post by Graham Moreno Blogging, since it’s explosion onto the scene with the rise of the internet age, has become a powerful force for business. There are different models of business blogging, some blogs try to drive business by creating good content that interests people, some of whom then check out and buy the […]

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Preparing Your 2015 Digital Marketing Action Plan Now

By Susan Tucker Planning season is upon us! Have you thought about your Digital Marketing Action Plan for 2015 yet? If not, I am here to help. With all the SEO changes of the past several years, one thing we have learned for sure: the fresher the content you put out, the more successful your digital marketing […]

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10 Awesome Content Marketing Tips for Small Business

By Susan Tucker In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online,  SEO has become the base component by which to be found by potential […]

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3 Mind Blowing Tips for Delighting Your Customers

By Susan Tucker There are four pillars to the inbound marketing methodology: attract, convert, close and delight. When thinking about growing your business, it’s easy to focus on the first three. Who doesn’t want more business? But, did you know it actually costs 6-7x MORE to acquire a new customer than it does to keep a […]

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