How to Effectively Run a Marketing Campaign with Google

Thank you to Catherine Park for contributing today’s post.  In 2000, a story that was to take the world by a storm began. With only 350 advertisers, Google, a search engine company launched a version of AdWords for the first time. The move could only be considered as an overly ambitious one at the time. […]

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Get Cyber Secure – Encryption Technology in the Palm of Your Hand

If there’s one thing I’m not, it’s techy-geeky-cool. I’ll be the first one to admit that when topics like “encryption technology” or “data sensitivity” come up, my eyes start to water and my brain shuts off. However, I was recently having a conversation with a connection of mine, and he said a few things that […]

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Considering Marketing Automaton? Start With Social Media

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can’t on our own. […]

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User-Generated Content: Why It Matters & How to Utilize It

Big thank you to Dane O’Leary for contributing today’s post.  Whether you’re a freelancer or an ambassador for a global brand, user-generated content is very relevant. In short, user-generated content is anything that people make and share on the Internet. So when people take photos or record video that they share to social media, they’re […]

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