Case Studies

Three Bakers Gluten Free Products
Digital Marketing Strategy & Development

The following is a case study highlighting Get Susan Marketing’s Digital Marketing Program for The Three Bakers brand.

June 2016

3 Bakers_Logo_Sheet 2015Three Bakers Gluten Free Bakery is craft bakery, and family business, based in Moscow, Pennsylvania. Founded in 2008 by Jane and Dan Trygar after Jane was diagnosed with celiac disease, they have brought a family history of baking to the gluten free community. Three Bakers exclusively bakes gluten-free food, including breads, pizzas, hamburger buns, hot dog buns and stuffing mix. Three Bakers’ breads & pizzas are available nationally at grocery and natural food stores around the USA.

The digital marketing goal for Three Bakers was to redo an outdated HTML website, attract quality site traffic, grow an already engaged online community through social media, create and build an email list.

What We Did

We first upgraded Three Bakers website onto the WordPress platform, which instantly made their site mobile-friendly and easier to update. We included a blog page with a content focus around resources for those who have been diagnosed with celiac disease, gluten free recipes and as a place to share company news.

We completely optimized Three Bakers Facebook, Twitter and Pinterest business pages and added Instagram. We created an email database with opt-in offers. We also engaged with various targeted influencers and built out several digital advertising campaigns in consumer publications.

3B Blog

How It Worked

Overall monthly website traffic has increased 211% in 12 months, with a 58% increase from organic search. Further, quality of traffic increased as well with more page visits per site visitor, and a longer time on site.

TB website traffic

  • Website traffic from Social Media sources has increased more than 900% and Referral traffic increased more than 10,000%.
  • Facebook followers increased from 2308 to more than 20K. Instagram followers went from 0 to more than 2000, and all other channels saw a significant increase in followers and engagement.

 

What The Client Has to Say

“I’m very pleased to say that Google analytics shows that your efforts to improve our website (both the design and content which is kept new, engaging) are resulting in visitors staying 4 times longer, viewing more pages and returning more often.” – Lyle Hubbard, CEO, Three Bakers Gluten Free Bakery

Could It Work For You?

Any small business, no matter the industry, can benefit from publishing content their prospects are seeking on their website. Likewise, building an engaging online community can further a brand image and a consumers ongoing loyalty. Contact me for a free consultation.


BBB Seed
Premium Content Development

The following is a case study highlighting a premium content plan designed to increase quality opt-in’s for BBB Seed.

March 2016

BBB Seed logo2Founded in 1985, BBB Seed is a small, family-owned company helping you to Grow, Enjoy, & Share a healthy and beautiful life! Located in Boulder, Colorado we are committed to providing High Quality, Open-Pollinated, Non-GE (genetically engineered) seed to our customers. We offer an extensive variety of seeds for any region of the U.S. including High Altitude Gardens. BBB Seed specializes in the distribution of Wildflower Seeds and Heirloom Vegetable Seeds, Native Grasses, Regional Wildflower Seed Mixes, and Special-Use Wildflower Mixes.

The digital marketing goal for BBB Seed was to convert followers from their robust social media following to leads into their opt-in email list.

What We Did

After a content audit (BBB Seed has an ongoing blog), we determined a list of categories in which we could develop a series of eBooks.  We then form-gated the content and crafted a sequence of follow up emails, the last one of which included a coupon code. The premium content is promoted through the BBB Seed website and on BBB Seed’s social channels.

BBB Seed eBooks

 

How It Worked

Opt-in contacts increased by 63%, coupon redemption increased by 158% and, best of all, gross revenue has increased by 31% YTD (2016).

New Gardening Friends List

What The Client Has to Say

“The eBooks you have created for us are terrific! It gives our company a whole New Professional Look! And, best of all sales are up over the previous three years. Thank you!” – Mike Wade, CEO, BBB Seed, Boulder, CO

Could It Work For You?

Any small business, no matter the industry, can benefit from creating premium content offers that provide value to their prospects. Chances are you have a heap of great information just waiting to be repackaged! Utlize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.


Cottage & Bungalow
Content Strategy & Development

The following is a case study highlighting Get Susan Marketing’s Content Marketing Program for the online retailer, Cottage & Bungalow. 

November 2016

wsm-logoCottage & Bungalow is an online retailer providing distinguished coastal home furnishings and beach decor. 

The content marketing goal for Cottage & Bungalow was to create a strategic content plan focusing keyword-rich topics, while also providing information that our target audience would find useful and relevant.

What We Did

We built a content plan by first conducting a buyer persona analysis in order to determine segments in our key audience. Next, we conducted a content audit, did keyword research, and a competitive analysis. Once we gathered our intel, we created a content calendar focusing on the seasonality of the business, special events, content relevant to our Buyer Personas and where they are in their Buyers Journey.

How It Worked

Over the course of six months:

  • Website sales increased by 27%
  • Facebook followers by increased 62%
  • Organic blog traffic increased by more than 100%

ecommerce

 

email

Could It Work For You?

Any small business, no matter the industry, can benefit from publishing content their prospects are seeking on their website. Likewise, building an engaging online community can further a brand image and a consumers ongoing loyalty. Contact me for a free consultation.