Lure Agency | Ongoing Contract
In addition to serving clients through Get Susan Marketing, I am also honored to be part of the Lure Agency team. Since 2014, we have provided our hospitality clients thousands of leads resulting in hundreds of thousands of dollars in additional revenue. Explore our case studies here >>
H2WOW Carwash | Digital Marketing Strategy & Development
H2WOW Carwash is an independent and locally-owned automated car wash chain with three locations in the Denver Metro Area.
Goal
The digital marketing goal for H2WOW Carwash was to increase sales and conversions of a growing client base, to create a cohesive customer experience using offline and online marketing strategies, and to refine marketing strategies across all three Colorado locations.
Solution
Working directly with the CEO, we developed a cohesive digital marketing strategy with planned execution which included website updates, social media refinement, email marketing, and mobile app strategies. Tactics also included supporting the Leadership Team through end-to-end experiential marketing which included improved signage, online & offline coupon development, and refreshed imagery.
We identified H2WOW’s Buyer Personas; developed appropriate messaging to address all stages of their Buyer’s Journey; crafted an SEO-rich blogging strategy and mapped out an execution plan.
Results
Overall website traffic during the course of the engagement increased 21% period over period and 27% year over year. Additionally, follower growth increased 41% over a 6 month period.
- Social media followers increased 28%
- New app downloads increased 593%
- New email subscribers increased 26%
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.
Three Bakers Gluten Free Products | Digital Marketing Strategy & Development
Three Bakers Gluten Free Bakery is a family-run craft bakery with products available at grocery and natural food stores around the USA.
Goal
The digital marketing goal for Three Bakers was to redo an outdated HTML website, attract quality site traffic, grow an already engaged online community through social media, create and build an email list.
Solution
We first upgraded Three Bakers website onto the WordPress platform, which instantly made their site mobile-friendly and easier to update. We included a blog section with a content focus around resources for those who have been diagnosed with celiac disease, offer gluten-free recipes and as a place to share company news.
We completely optimized Three Bakers Facebook, Twitter and Pinterest business pages and added Instagram. We created an email database with opt-in offers. We also engaged with various targeted influencers and built out several digital advertising campaigns in consumer publications.
Results
Overall monthly website traffic increased 211% in 12 months, with a 58% increase from organic search. Further, the quality of traffic increased as well with more page visits per site visitor, and a longer time on site.
- Website traffic from Social Media sources has increased more than 900% and Referral traffic increased more than 10,000%.
- Facebook followers increased from 2308 to more than 20K. Instagram followers went from 0 to more than 2000, and all other channels saw a significant increase in followers and engagement.
What The Client Had to Say
“I’m very pleased to say that Google Analytics shows that your efforts to improve our website (both the design and content which is kept new, engaging) are resulting in visitors staying 4 times longer, viewing more pages and returning more often.” – Lyle Hubbard, CEO, Three Bakers Gluten Free Bakery
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.
Ultimate Ninja Athlete Association | Paid Content Development
The Ultimate Ninja Athlete Association (UNAA) organizes an all-ages nationwide obstacle course racing series at ninja gyms across the country.
Goal
The goal for the UNAA was to create a ninja coach certification program to not only build ongoing relationships with current gym members and attract new ones but generate a passive income stream.
Solution
Working together and with experts in the field, we built out a curriculum consisting of 8 lessons with a final exam. Each lesson comes with additional resources and a quiz, offering an official certification to all completions.
Results
Over a span of 18 months nearly 300 students signed up for the program.
What The Client Had to Say
“This is very Exciting!!! A long time coming since two years ago we have wanted this to come together and FINALLY its here!! You are Awesome!!” – Bob Clark, President
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.
Magic Ninja Dust | Generate New B2B Sales
Magic Ninja Dust is a proprietary blend of liquid chalk used by athletes and is available nationally and through major retailers such as Amazon and Walmart.
Goal
The goal for Magic Ninja Dust was to generate new B2B sales during the pandemic.
Solution
We built a social media content plan, engaged in strategic partnerships and utilized email marketing.
Results
Over a 4-month timeframe in 2020, B2B liquid chalk sales increased 82% over the same time frame in the previous year, and new wholesale clients jumped 34%.
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.
Cottage & Bungalow | Content Strategy & Development
Cottage & Bungalow is a curated collection of custom cottage and coastal furniture & beach decor for discerning coastal homeowners.
Goal
The content marketing goal for Cottage & Bungalow was to create a strategic content plan focusing on keyword-rich topics, while also providing information that the target audience would find useful and relevant.
Solution
We built a content plan by first conducting a buyer persona analysis in order to determine segments in our key audience. Next, we conducted a content audit, did keyword research, and competitive analysis. Once we gathered our intel, we created a content calendar focusing on the seasonality of the business, special events, content relevant to our Buyer Personas and where they are in their Buyers Journey.
Results
Over the course of six months:
- Website sales increased by 27%
- Facebook followers by increased 62%
- Organic blog traffic increased by more than 100%
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.
BBB Seed | Premium Content Development
BBB Seed sells nationally available wildflower, heirloom & organic vegetable, and herb seeds.
Goal
The digital marketing goal for BBB Seed was to convert followers from their robust social media following to email subscribers by offering something of value they would opt-in for.
Solution
After a content audit (BBB Seed has an ongoing blog), we determined a list of categories in which we could develop a series of eBooks. We then form-gated the content and crafted a sequence of follow-up emails, the last one of which included a coupon code. The premium content is promoted through the BBB Seed website and on BBB Seed’s social channels.
Results
Opt-in contacts increased by 63%, coupon redemption increased by 158%, and, best of all, gross revenue has increased by 31% YTD (2016).
What The Client Had to Say
“The eBooks you have created for us are terrific! It gives our company a whole New Professional Look! And, best of all sales are up over the previous three years. Thank you!” – Mike Wade, CEO, BBB Seed, Boulder, CO
Could It Work For You?
Any small business, no matter the industry, can benefit from content that provides value to its prospects. Chances are you have a heap of great information just waiting to be repackaged! Utilize your resources and start nurturing the right kind of leads to help increase the bottom line. Contact me for a free consultation.