6 Reasons Twitter Still Rocks

Twitter is practically a grandfather in the social media sphere these days. Having been around and active since 2006, this platform has gone around the block a few times. And, just like George Clooney, who has only gotten better with age, Twitter still remains one of the hottest platforms for growing your small business. Here’s […]

10 Tips for Twitter Marketing to Increase Leads and Sales

It is well established that social media is a valuable tool. How could it NOT be when people all over the planet use it to stay connected.  Entrepreneurs, small business owners and big brands alike have begun to harness the power of social media to stay connected to clients and to turn potential customers into leads […]

The Twitterverse is Changing

November 2010 Starbucks, Virgin and Red Bull are psyched! They’re the first marketers to have the ability to drop advertising in a users’ Twitter stream – even if they’re not being followed. I’ve been waiting for this. An avid user of social networking sites (and marketing executive), I knew it was just a matter of […]

Resources

During my time as a digital marketer, I have discovered some pretty awesome resources. I’m excited to share these small business marketing resources here with you! Here are my favorite (free or nearly free) tools to help you along the way. Social Media Management Using a social media management dashboard is going to save your […]

3 Ways To Get Started With Social Media Marketing Metrics

How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.

Do You Know the Newsjacking Trick for Getting Your Emails Opened?

Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]

It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

4 Digital Marketing Tips That Will Set Your Small Business Apart

By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history. The […]

10 Best Social Media Sites for Small Business Owners

By Susan Tucker, December 2011 (Updated December 2017) Are you confused and overwhelmed by social media? Face-what? Twit-who? You-how? In this post, I’m going to lay out a few of the best social media sites for small business owners, and why. First off, when considering your online marketing strategy, your website MUST come first. Think […]

Case Studies

Three Bakers Gluten Free Products Digital Marketing Strategy & Development The following is a case study highlighting Get Susan Marketing’s Digital Marketing Program for The Three Bakers brand. June 2016 Three Bakers Gluten Free Bakery is craft bakery, and family business, based in Moscow, Pennsylvania. Founded in 2008 by Jane and Dan Trygar after Jane was diagnosed with celiac […]