Measuring with Metrics: Are Your Social Media Efforts Effective?

How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? To make sure that they are truly effective, you have to monitor and analyze the numbers. You can do this by using the native metrics […]

The Importance of Video on Social Media and Why You Might Be Missing Out

How important is video content in social media today? Some would say that it’s absolutely everything, even building a successful social media marketing campaign solely around video. In fact, it has become so huge these past few years that Cisco estimates that video will make up 82% of internet traffic by 2022.

How to Find Great Content for Your Social Media Posts

To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience.

The Biggest Social Media Time Wasters and How to Get Rid of Them

Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle it away on activities that produce zero results. Don’t get sucked in when you’ve got other, more pressing priorities. Here are the biggest time wasters on social media and how you can avoid […]

Navigating Social Media Marketing During COVID-19

It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago. As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when it comes to how we […]

3 Ways To Get Started With Social Media Marketing Metrics

How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.

The Importance of Video on Social Media and Why You Might Be Missing Out

How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into your marketing, let’s talk about why and how you should get it […]

It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

Don’t Waste Your Time On These 4 Social Media Marketing Tactics

Whether to check in with friends, get updated on the latest news or to reply to your page fans, chances are you use social media for business, pleasure or both at some point throughout the day. And, if you’re logging in, chances are you’re spending more time than necessary. Am I right? The fact is, […]