Instagram Tricks for Small Business Owners

When it comes to successfully growing and managing your small businesses, it is crucial to know the inner workings and the best ways to navigate social media. Especially now with an estimated 78% of Americans stating they have at least one social media profile. Usage of Instagram has proven to be a wonderful tool at boosting […]

Rocking Instagram for Your Small Business

Have you heard? Instagram is a goldmine for brands. In fact, brands account for 40% of the top 1,000 most-shared videos on Instagram. Engagement is the key to branding, and a 2013 study by research firm L2 found that Instagram offers 25% more engagement than other social media channels. And, with engagement being key to brand-building, connecting with […]

Instagram for Business? Absolutely!

While Twitter, Facebook, LinkedIn and Pinterest seem to dominate social media news – as well they should with the billions of users they service! – there are other growing sites out there that are making waves of their own. Instagram, which is owned by Facebook,  is one. Instagram for business is a smart move for a large […]

Considering Marketing Automaton? Start With Social Media

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can’t on our own. […]

Resources

During my time as a digital marketer, I have discovered some pretty awesome resources. I’m excited to share these small business marketing resources here with you! Here are my favorite (free or nearly free) tools to help you along the way. Social Media Management Using a social media management dashboard is going to save your […]

It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

4 Digital Marketing Tips That Will Set Your Small Business Apart

By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history. The […]

Digital Storytelling That Sells

Everyone loves a story – something they can relate to, something that can make them feel good about themselves, make them chuckle, or help them relieve some stress. A good story is a journey that sticks in a persons mind. Whereas slick brochures and sales messages may provide an instant impact, they are quickly forgotten. From […]

10 Best Social Media Sites for Small Business Owners

By Susan Tucker, December 2011 (Updated December 2017) Are you confused and overwhelmed by social media? Face-what? Twit-who? You-how? In this post, I’m going to lay out a few of the best social media sites for small business owners, and why. First off, when considering your online marketing strategy, your website MUST come first. Think […]

Case Studies

Three Bakers Gluten Free Products Digital Marketing Strategy & Development The following is a case study highlighting Get Susan Marketing’s Digital Marketing Program for The Three Bakers brand. June 2016 Three Bakers Gluten Free Bakery is craft bakery, and family business, based in Moscow, Pennsylvania. Founded in 2008 by Jane and Dan Trygar after Jane was diagnosed with celiac […]