Small Business Tips: How to Do Instagram Marketing

What started as a mobile app to share photos has evolved into a diverse social media platform that small businesses worldwide have the opportunity to tap into. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. […]

Instagram Tricks for Small Business Owners

When it comes to successfully growing and managing your small businesses, it is crucial to know the inner workings and the best ways to navigate social media. Especially now with an estimated 78% of Americans stating they have at least one social media profile. Usage of Instagram has proven to be a wonderful tool at boosting […]

Rocking Instagram for Your Small Business

Have you heard? Instagram is a goldmine for brands. In fact, brands account for 40% of the top 1,000 most-shared videos on Instagram. Engagement is the key to branding, and a 2013 study by research firm L2 found that Instagram offers 25% more engagement than other social media channels. And, with engagement being key to brand-building, connecting with […]

Instagram for Business? Absolutely!

While Twitter, Facebook, LinkedIn and Pinterest seem to dominate social media news – as well they should with the billions of users they service! – there are other growing sites out there that are making waves of their own. Instagram, which is owned by Facebook,  is one. Instagram for business is a smart move for a large […]

Neptune Mountaineering | Digital Marketing Strategy & Development A legendary mountain shop based in Boulder, Colorado. Neptune has been getting people geared up for climbing, skiing, camping & hiking for over 48 years. Goal The digital marketing goal for Neptune Mountaineering is to build upon the compelling story of its rich history and enthused customer base. We […]

Three Bakers Gluten Free Products | Digital Marketing Strategy & Development Three Bakers Gluten Free Bakery is a family-run craft bakery with products available at grocery and natural food stores around the USA. Goal The digital marketing goal for Three Bakers was to redo an outdated HTML website, attract quality site traffic, grow an already engaged […]

Cottage & Bungalow | Content Strategy & Development Goal The content marketing goal for Cottage & Bungalow is to work from an ongoing strategic content plan focusing on keyword-rich topics, while also providing information that the target audience finds useful and relevant. Content is shared through the blog, Facebook, Instagram, and Pinterest. Solution We built a content […]

I’m a WAIMer. Here’s Why You Should Be Too!

When I say I’ve done “it all” as far as growing my business as a solopreneur over the past 11 years, I am not kidding. Back in the early days, I signed up for every online and digital marketing class I could find. I became a Certified Inbound Marketer via Hubspot; received social media certifications […]

What Strategies Will You Need for Content Marketing in 2022?

Thank you to Tim Absalikov for providing this week’s guest post.  Content marketing is changing rapidly. What works for marketers this year won’t work next year. The marketing topics in 2022 will be different from the topics we are having in 2021. Hence, every marketer needs to know the various digital promotion trends they should […]

Small Business Marketing Tips: 5 Steps to Saving Cash

Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner, you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics.