How to Optimize Your Facebook Fan Page with the New Timeline

By Susan Tucker That Facebook! They’re at it again. Earlier this month they announced they will begin rolling out a streamlined look for Pages. Now, I know a lot of folks get frustrated with change, but me? I like to take the opportunity to make sure all my ducks are in a row and revisit […]

Five Tips for a Successful Facebook Business Page

Your business Facebook account could essentially be a free and interactive marketing tool for all of your business purposes. As millions of consumers log onto social media sites each day there leaves a potential for business owners to develop an online presence and create a reputation for their brand. Statistics have proven that businesses that […]

Facebook Advertising Tips

Facebook is the leading social community online. With over 1.1 billion users, there has never been a better way to maximize your exposure, and get your message seen by a massive customer base. The greatest thing about advertising with Facebook, is the flexibility of your advertisements. You can customize your advertisements so they appear only […]

Six Fun Content Ideas for Your Facebook Page

Looking for creative content to post on your Facebook page this holiday season? Here are 6 fun ideas to get you started. 1. Crowdsource. Ask your fans for ideas on product development, logo design, tag lines, pet names. 2. Introduce and/or highlight staff. Show off how folks interact in the office or celebrate the holidays. […]

Small Business Marketing Tips: 5 Steps to Saving Cash

Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner, you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics.

The Biggest Social Media Time Wasters and How to Get Rid of Them

Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle it away on activities that produce zero results. Don’t get sucked in when you’ve got other, more pressing priorities. Here are the biggest time wasters on social media and how you can avoid […]

Creating a Successful Website for Your Business: The Best Tips

Thank you to Emily Graham for contributing today’s post.  Creating a successful website for a business involves many parts, some more complicated than others. These days, it’s about more than simply making a place for your customers to find you; you also want to find more customers, as well as make your services or product […]

Resources

During my time as a digital marketer, I have discovered some pretty awesome resources. I’m excited to share these small business marketing resources here with you! Here are my favorite (free or nearly free) tools to help you along the way. Social Media Management Using a social media management dashboard is going to save your […]

3 Ways To Get Started With Social Media Marketing Metrics

How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.

It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]