How to Optimize Your Facebook Fan Page with the New Timeline

By Susan Tucker That Facebook! They’re at it again. Earlier this month they announced they will begin rolling out a streamlined look for Pages. Now, I know a lot of folks get frustrated with change, but me? I like to take the opportunity to make sure all my ducks are in a row and revisit […]

Five Tips for a Successful Facebook Business Page

Your business Facebook account could essentially be a free and interactive marketing tool for all of your business purposes. As millions of consumers log onto social media sites each day there leaves a potential for business owners to develop an online presence and create a reputation for their brand. Statistics have proven that businesses that […]

Facebook Advertising Tips

Facebook is the leading social community online. With over 1.1 billion users, there has never been a better way to maximize your exposure, and get your message seen by a massive customer base. The greatest thing about advertising with Facebook, is the flexibility of your advertisements. You can customize your advertisements so they appear only […]

Six Fun Content Ideas for Your Facebook Page

Looking for creative content to post on your Facebook page this holiday season? Here are 6 fun ideas to get you started. 1. Crowdsource. Ask your fans for ideas on product development, logo design, tag lines, pet names. 2. Introduce and/or highlight staff. Show off how folks interact in the office or celebrate the holidays. […]

Resources

During my time as a digital marketer, I have discovered some pretty awesome resources. I’m excited to share these small business marketing resources here with you! Here are my favorite (free or nearly free) tools to help you along the way. Social Media Management Using a social media management dashboard is going to save your […]

3 Ways To Get Started With Social Media Marketing Metrics

How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.

It’s Not Social Media Marketing (It’s Just Marketing!)

The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]

4 Digital Marketing Tips That Will Set Your Small Business Apart

By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history. The […]

Digital Storytelling That Sells

Everyone loves a story – something they can relate to, something that can make them feel good about themselves, make them chuckle, or help them relieve some stress. A good story is a journey that sticks in a persons mind. Whereas slick brochures and sales messages may provide an instant impact, they are quickly forgotten. From […]

10 Best Social Media Sites for Small Business Owners

By Susan Tucker, December 2011 (Updated December 2017) Are you confused and overwhelmed by social media? Face-what? Twit-who? You-how? In this post, I’m going to lay out a few of the best social media sites for small business owners, and why. First off, when considering your online marketing strategy, your website MUST come first. Think […]