Sell things online? Whether it’s products or services if you’re making money through e-commerce channels, you will benefit from sharp copywriting skills. You want your potential customers to understand what you’re selling and why they need to buy it, as quickly as possible. These tips will help!
E-Commerce Copywriting Essentials
1. Good Copywriting Leads to Action.
Want results from your copywriting? Ask for it.
The goal of copy is to lead the reader to take action. That’s the sole purpose and every aspect of the text should be geared toward this aim. Whether it’s getting people to click on a link, sign up for a mailing list or make a purchase, your words should inspire them to do something.
2. Know Your Audience.
The number one rule of marketing since the beginning of time is to know your audience.
Research your audience thoroughly so you know how to appeal to them. Pay especially close attention to problems they face that you can solve. Make your text relevant to their interests, and they’ll read and take action.
3. Know Your Market.
In addition to researching your audience, you should also invest time in learning about the market. Check out competitors’ products and keep abreast of industry news and trends. This information will help you stay ahead of the curve and give your customers something new to consider.
4. Work on Your Headlines.
Modern humans have an average attention span of about 8 seconds, so you want to GRAB attention as quickly as possible.
They should be catchy and interesting, making the reader want to know more. The best way to work on headlines is to come up with several different ones for each piece of writing and then test them out. A/B testing can help you determine which headline gets the most clicks
5. Short and Sweet.
The goal of your writing is to get your point across as clearly and quickly as possible. Keep your sentences and paragraphs short and put the most important part upfront. This will help you keep your reader’s attention and get them to take the desired action.
6. Keep it Simple.
Unless you’re selling super-niche products, you want to write your copy at an 8th-grade level for the highest conversion rate.
Avoid difficult words, industry jargon, or anything else your audience might potentially not understand. Write in everyday language like you’re talking to a friend.
7. Believe in Your Product.
If you don’t believe in your product, how can you expect it from your customer?
When writing copy, put your passion for the product front and center. Let your enthusiasm show and make sure every sentence is dripping with conviction. If you can get the reader excited about what you’re selling, they’ll be much more likely to take action.
8. Communicate Your Value.
Your product might be the best thing since sliced bread, but if the customer doesn’t know that, they won’t buy it. Show them how your product can improve their life, save them time or money, or make them look and feel better.
Make your value clear and concrete so the customer can understand it. Use real-life examples whenever possible to illustrate how your product can benefit them.
9. Leverage Social Proof.
People are more likely to buy something if they think other people have already bought it.
Take advantage of social proof by highlighting customer reviews, testimonials and any other forms of third-party validation. This will help increase the reader’s trust in you and your product.
10. Call the Reader to Action.
Throughout the text, tell the reader exactly what they need to do in order to receive these benefits and provide a link to make it easy for them.
11. Edit, Edit, and Edit Again.
Edit your work and let others read it for feedback. Keep revising until it’s perfect.
You can also sharpen your copywriting skills by learning from the masters. Look at advertisements and ad copy that you find persuasive and take them apart to figure out why.
Why does it grab your attention?
How does it appeal to you?
What part of it makes you want to buy the product?
Copywriting is an essential e-commerce skill that can mean the difference between a sale and no sale. By following these essentials, you can create text that’s relevant, interesting, and persuasive to your audience. Use them to your advantage and see your conversion rates skyrocket!
Do you want to learn more about copywriting for e-commerce? You may like my Email Copywriting Essentials Course!