The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why you have to make the title stand out and satisfy the users’ intent.
If you need more tips on how to write blog posts for your business, read our guide on Super-Easy Blogging Tips for Growing Businesses.
Blogging Tips for Small Business Owners
Make It Catchy
The number one rule is to make your titles catchy. This is what’s going to hook a potential reader and get them to click.
Make the title unique and striking. If you don’t where to start, try looking at other blog post titles to draw inspiration on how to make yours stand out.
Wherever possible, make your title very specific and targeted. Being specific also helps users navigate to your link on the search results page.
Use numbers when appropriate. For example, if you have a blog post that offers 8 tips for how to organize your workspace, you can write: “8 Tips to Get Your Workspace Organized Once and For All.”
Consider Word Choice
If you don’t want to blend in the background of the search pages, try not to overuse the same words in your titles.
You can use a dictionary to find synonyms to mix it up and choose words for their emotional impact. You can also use online tools like CoSchedule’s Headline Analyzer or the Advanced Marketing Institute’s Headline Analyzer to help you brainstorm ideas.
Although you want to make bold claims with your title, make sure your blog delivers and satisfies user intent. Don’t write deceptive titles just to get more clicks.
This is called clickbait and it won’t give you readers or subscribers. In fact, it will hurt your SEO as readers will quickly leave your blog and go somewhere else.
Try to write headlines that will catch the attention of the search engines. Before writing the headline, it’s good to do a bit of research on keywords that are related to the topic of the article. Choose keywords with high monthly search volumes and it’s also a good idea to put it near the beginning of the title.
Following the exact keywords is not as important as it was 10 years ago. So make sure to research, choose a few good ones, and use them naturally in your blog post and you’ll see some traffic.
If you want to get into the more technical side of keyword research check out Ahrefs’ beginner’s guide to keyword research.
Research the Competition
To get good ideas for your titles, you can draw inspiration from the titles other bloggers use.
You can do this by searching keywords relevant to your post and examining how other bloggers create titles based on them. The content that ranks highest in the search engines can be assumed to be the most popular and relevant, so those title formats and lengths are something to consider.
While we talked about writing titles, it’s best to not stress over the title during the initial phases of your writing.
Create a working title that you know you can change later. Many writers start with the title since it’s so important. But as you write, you may find yourself going in a different direction or you may get a better idea for the title. A great way to come up with a winning title is to create five or ten initially, and then narrow it down to the one that best meets the above criteria.
How do you write eye-catching titles for your blog posts? Let me know in the comments below.
And if you need help with content marketing, reach out to me for a free consult!