How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? To make sure that they are truly effective, you have to monitor and analyze the numbers. You can do this by using the native metrics […]

The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why you have to make the title stand […]

How important is video content in social media today? Some would say that it’s absolutely everything, even building a successful social media marketing campaign solely around video. In fact, it has become so huge these past few years that Cisco estimates that video will make up 82% of internet traffic by 2022.