Do you ever step up to the keyboard and find yourself stuck on what kind of content you’re going to produce today? Do you ever feel like you’re writing about the same topics over and over again? Yeah, me too. That’s why anytime I get stuck with the dreaded writer’s block; I like to take a step back, look at what I’ve already spent my valuable time researching and creating content for and try to find ways to repurpose it so that my readers and followers will continue to find meaning.
In today’s post, let’s talk about content repurposing ideas to help keep that content flowing.
Before we get started, let’s talk about the WHY. Finding new ways to recycle content you have already created has a lot of benefits. It helps you connect with a new audience, and you get to share your best material in a new way. It also maximizes your efforts. You put a lot of energy and time into creating any type of content. Shouldn’t you get the most return on your investment? The following ten ideas will multiply your content creation efforts exponentially, extending the life of any content you produce.
Here are 10 Content Repurposing Ideas You Can Use Right Away
1. Turn It Into a Press Release
Some may say that press releases are dead, or at the very least are on a steady decline. However, there is still value in repurposing newsworthy content into press release content. Why? Because some small business owners are forgoing the formality of a press release instead of a social media update or blog post, and that opens the door to help you stand out from your competitors. Yes, it’s a backward concept using an old-school tactic in an ever-changing digital world, but it works.
Now, check out your content and determine what could be converted into a newsworthy piece. Just make sure to repurpose it in a way that is interesting, then add it to your website and share the link with local and national outlets.
2. Transform Text Into Audio
You can repurpose any text you have in your content library into audio content. Record it yourself using tools built-in on your computer, or you can hire a voice talent through online resources like Fiverr.com. Then you can publish that MP3 file as an audio-book, or use the next tip to reach your audience.
3. Share On Your Podcast
It can be tough to come up with new episode ideas for your podcast. Dust off your old blog posts, e-books, and YouTube videos and recording new podcast episodes become frustration-free.
Don’t have a podcast? Maybe it’s time to start one! Some recent research shows that 24% of Americans have listened to a podcast in the last month and continues to grow month-over-month. This content tactic could prove especially beneficial to consultants and advisors, who depend on personal brand for business growth. Plus, if your Podcast becomes successful, you could even sell advertising. Win-Win!
4. Make a Video
Supply Gem published video content statistics late last year, and the numbers are staggering. They state that “marketers who use video grow revenue 49% faster than non-video users”. Also, “video on a landing page can increase conversions by 80% or more.” Need I say more?
So, we know video content is a necessity, but creation can be intimidating, right? But, doesn’t have to be! There are a ton of online tools available to help convert text-based content into video content. One of my faves is Lumen5 (not affiliated) and I’ve recently discovered Promo.
You can repurpose just about any content you have into videos. Blog content, audio content, quick tips and resources. Another great benefit of video content is when they are hosted on sites like YouTube, you can get high page rank backlinks, and Google ranks videos higher in search results.
5. Share on a Webinar
Have you ever hosted a seminar? Well, a webinar is the same thing, just online and you can repurpose all types of content into webinar topics. The great thing about webinars is they allow you to directly interact with your audience. They are also powerful revenue generators and list builders.
Content that converts well into webinars includes Q&A’s, list posts, how-to posts, and eBooks.
6. Create an Infographic
Have a blog post with great stats? Pull them out and turn them into an infographic. Graphics almost always outperform simple text. Online graphic sites like Canva or PicMonkey make it easy, or if you don’t know how to craft an infographic, head over to Fiverr.com and a graphic designer will handle the job for you for just $5.
7. Write an eBook
Videos, text, and even audio files can be recycled as eBooks. An easy way to find enough content to create an eBook is to compile all your blog post topics into a document and organize based on themes. For example, if you’re an electrician, you may have several posts on safety, tips, or seasonal situations. Combine under each topic and convert into an eBook that folks can download from your website. You can choose to form-gate or not (requiring a sign up to access).
There is a certain level of authority that is extended to authors of eBooks. When you turn your old content into an eBook, you position yourself as an authority in your field.
8. Answer Questions
Question and answer sites like Quora provide unique outlets for your content. Perhaps you wrote a great blog post on how to make the perfect hard-boiled egg. Search question and answer sites for people seeking out that information and give it to them.
9. Create an eNewsletter
Sometimes you just don’t know what to send to your email subscribers (guilty!). By sharing relevant content that you have already created, not only can you get past writer’s block, you can give that old blog post/audio file/infographic new life. This is especially useful with evergreen content and seasonally relevant content.
However, you should ALWAYS be mindful of your list. Don’t just send anything old thing because you can. If you want to get super sophisticated, you can drill down who has clicked on what in past emails and categorize your list into groups, then only send content relevant to those specific topics.
10. Post to PDF sharing sites
Save your old content in PDF form. Then post it for free on any of the hundreds of PDF sharing sites on the web. This gets your message out, and also creates backlinks for your website or blog. They are great for SEO!
Here are a few PDF sharing sites:
So, the next time you sit down to create content and find yourself stuck, take a look back and what you already have and get creative! Repurposing content isn’t lazy; it’s a SMART way to get more mileage out of the work you’ve already done.