How do you know if what you’re doing on social media is getting the results you want? The way to know for sure is to monitor your results using an analytics program. You can use the native metrics the social media platform offers, or choose an analytical tool.
Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also gives your offer credibility when done properly. So just when do you high-jack newsworthy events […]
Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of […]
Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email marketing. Email Marketing Made Easy – Here’s How It All Starts with […]
How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into your marketing, let’s talk about why and how you should get it […]
The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field between big brands and mom and pop shops. It’s truly remarkable […]