How to Optimize Your Facebook Fan Page with the New Timeline

By Susan Tucker That Facebook! They’re at it again. Earlier this month they announced they will begin rolling out a streamlined look for Pages. Now, I know a lot of folks get frustrated with change, but me? I like to take the opportunity to make sure all my ducks are in a row and revisit […]

Read More

How to Sell More with Digital Marketing

One of the best ways to increase your business and profitability is to take advantage of digital marketing. The Internet is an active marketplace and the opportunities are excellent, but you have to be ready for them. Setting up an online home is not difficult and access to more robust features and design elements is […]

Read More

Top 10 Social Media Best Practices

Social media is a powerful tool for engaging with prospects, colleagues, tire-kickers, employees and potential investors. What began many years ago as a way for family and friends to stay connected has certainly turned marketing on its head. But, folks are still confused about the best way to use social media for brand engagement. This […]

Read More

LinkedIn Wants Your Blog Posts

By Susan Tucker LinkedIn recently made a big announcement – all members using their platform now have the same publishing power as Bill Gates, Richard Branson and other well-known Influencers. So, what does this mean for you? Longform Publishing on LinkedIn This new blogging tool is a feature that you can add to your personal […]

Read More

How Relationship Marketing Grows a Loyal Customer Base

By Susan Tucker Growing a loyal customer base is important for everything from your brand reputation, to ROI, to marketing costs, to actually taking your small business to the next level. Relationship marketing (also known as inbound marketing) is a method to focus on building up brand loyalty. The focus of relationship marketing is on on […]

Read More