By Susan Tucker The growth of older generations using social media has been staggering over the past three years, in fact, the 50 and over age group is the fastest growing demographic online. Not only is this generation going online on a daily basis (76% according to Pew Internet), they also account for the majority […]
7 Ways Fire Up Your Summer Marketing
By Susan Tucker The heat is cranking up and the kids are hitting the pools. For some small business owners, such as the ice cream man and travel concierge, this is awesome-time. However for the rest of us, with people taking well deserved time off (too bad we can’t all live like the Europeans!), summer […]
Top 10 Most Effective Marketing Strategies
By Mo Kanwischer, Momentum Business Consulting. Reposted with permission. According to a recent survey amongst 1000 small businesses, the top 10 most effective marketing strategies are: Email marketing Website (content and SEO) In-person interactions Social media Events Outbound calling (lead generation) PR Direct mail Traditional advertising (TV, radio, print, etc.) Pay-per-click As I read these […]
Crafting Perfect Social Content
By Susan Tucker It can get overwhelming, not to mention confusing, trying to figure out the best social content to share and where, especially with all the constant changes on social media sites. However, being aware of all the different types of content – text-based, images, videos, micro-videos, slides, infographics, etc – that can be […]
13 Places to Go Local in Search Marketing for Your Small Business
By Susan Tucker The power of local marketing is undeniable, but with the World Wide Web being well…worldwide, it can be hard to localize your digital efforts. Along with face-to-face interactions via event marketing or ramping up local print advertising, you should also focus on updating your local search marketing efforts, as well. Statistics are showing […]
Is Print Dead? No Way! Here are 5 Ways to Incorporate Print and Digital Marketing
By Susan Tucker Yes, I am a digital marketer and I truly and firmly believe that online, digital and inbound marketing should be a core part of any small or growing businesses’ marketing strategy. The fact is, 89% of US adults are online. As a result, companies have shifted all their energies and efforts to online marketing. […]