By Susan Tucker There are four pillars to the inbound marketing methodology: attract, convert, close and delight. When thinking about growing your business, it’s easy to focus on the first three. Who doesn’t want more business? But, did you know it actually costs 6-7x MORE to acquire a new customer than it does to keep a […]
5 Web-Design Mistakes Which Negatively Affect Your Online Marketing Efforts
Guest post by Luke Peters Websites for businesses are created for the sole purpose of generating leads. It is the owner or a marketing professional’s duty to upkeep and maintain the website of the organization and allows features that enhance the number of leads. Since the dawn of the internet age and the growing number […]
[Press Release] UpcyclePost.com Launches an Online Photo Gallery Designed to Inspire Reuse and Upcycling
Issaquah, WA — July 29, 2014 — UpcyclePost is pleased to announce the launch of its first website module The UpcyclePost Gallery (www.upcyclepost.com), a place to inspire artisans and consumers of upcycled, recycled, repurposed and reused materials. The gallery features over a thousand images of products including artwork, jewelry, fashion, furniture and toys that have […]
Grow Your Small Business Through LinkedIn – Here's How!
By Susan Tucker For small business owners, Linkedin can be a powerful tool. Quality connections are being made every single day. I bet you thought LinkedIn was just a passive digital resume… well, it’s not anymore and if you’re a small business owner not utilizing the functions and features of this fantastic platform, you are […]
Should I Outsource or Hire In-House?
By Susan Tucker One of the biggest challenges of a growing company is determining the best way to effectively manage burgeoning tasks. Quite often every person in a small business wears more than one hat: the CEO manages inventory, the receptionist does some of the marketing and the employees clean the toilet. No one ever […]
7 Signs It's Time to Invest in Inbound Marketing
By Susan Tucker The concept of inbound marketing is no longer a new one. Sure, it could be called a variety of names such as relationship marketing or permission marketing, but the concept of “attract not distract” has been gaining traction over the past several years – as consumers have began driving the boat on […]