By Susan Tucker In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential […]
3 Mind Blowing Tips for Delighting Your Customers
By Susan Tucker There are four pillars to the inbound marketing methodology: attract, convert, close and delight. When thinking about growing your business, it’s easy to focus on the first three. Who doesn’t want more business? But, did you know it actually costs 6-7x MORE to acquire a new customer than it does to keep a […]
5 Web-Design Mistakes Which Negatively Affect Your Online Marketing Efforts
Guest post by Luke Peters Websites for businesses are created for the sole purpose of generating leads. It is the owner or a marketing professional’s duty to upkeep and maintain the website of the organization and allows features that enhance the number of leads. Since the dawn of the internet age and the growing number […]