By Susan Tucker For small business owners, Linkedin can be a powerful tool. Quality connections are being made every single day. I bet you thought LinkedIn was just a passive digital resume… well, it’s not anymore and if you’re a small business owner not utilizing the functions and features of this fantastic platform, you are […]
Should I Outsource or Hire In-House?
By Susan Tucker One of the biggest challenges of a growing company is determining the best way to effectively manage burgeoning tasks. Quite often every person in a small business wears more than one hat: the CEO manages inventory, the receptionist does some of the marketing and the employees clean the toilet. No one ever […]
7 Signs It's Time to Invest in Inbound Marketing
By Susan Tucker The concept of inbound marketing is no longer a new one. Sure, it could be called a variety of names such as relationship marketing or permission marketing, but the concept of “attract not distract” has been gaining traction over the past several years – as consumers have began driving the boat on […]