By Susan Tucker There is no doubt that figuring out your ROI (Return on Investment) is an important factor in determining where to put marketing dollars. If you’re not getting tangible results, why spend the money on it, right? Well, not really. As marketers wrap their heads around how and where social media plays a […]
6 Social Media Marketing Myths BUSTED!
By Susan Tucker There is so much noise out there about social media, it can be hard to decipher what works and what doesn’t. On my day-to-day activities meeting with new clients, I often hear a whole slew of social media marketing myths that are simply not true. So, I’m here to bust those myths […]
How Small Businesses Can Use Social Media to Gain PR Traction
By Susan Tucker For small business owners looking to grow their business (and who isn’t?) public relations can be a key function in your marketing mix. Not only can PR drive brand awareness and amplify your core message, it can also introduce you to new prospects and customers. However, if you are still relying on […]
[Guest Post] Avoid These 3 Biggest Sales Mistakes and Close More Business
Guest Post By Linda Siniscal, Third Hand Bookkeeping Every sales lead is precious. It takes a lot to get people’s attention these days, and once a lead or prospect comes in your door, you’ve accomplished that hurdle, but now you have another one: getting the business. To ensure you can turn those prospects into paying […]