By Susan Tucker
That Facebook! They’re at it again. Earlier this month they announced they will begin rolling out a streamlined look for Pages. Now, I know a lot of folks get frustrated with change, but me? I like to take the opportunity to make sure all my ducks are in a row and revisit what I have going, then make necessary updates.
Here are some quick tips to insure your Facebook Fan Page is optimized, too.
Update Your Company Info
Be sure all the information on your profile is current; you can view this info in the About link. Are your keywords included in your Short and Long Descriptions? Have you totally filled in Dates, Awards, your Mission and Products? Are all your website links correctly displayed? This is a great time to freshen up this information and be sure it’s fully filled in.
Also, don’t forget to add in your location, and it will show up on an integrated map feature of Facebook.
Tip: Encourage clients to Check In by offering a fun incentive!
Utilize the Visual Space
Visuals are very important in our fast-paced world. Make sure your visuals can pass the 2-second rule (convey a message in the blink of an eye). The Timeline Cover image is sized at 851 px x 315 px, change it regularly. While you cannot have it directly link to an external page, you can add a link in the description. Use this space to announce special promotions or events.
Your Profile Image is the image that will show up next to all of your posts and represents your company. Make sure it is succinct with your Timeline Cover and fits well in the space. The size of this image should be 180 px x 180 px.
Tab Cover images are another place where you can utilize the visual space, though they will soon be hidden under the More feature. Big brands take advantage of this visual real estate by customizing the images with their colors and fonts.
Activate These Features
Facebook has been slowly rolling out a few other really neat features
- Replies feature – under Manage Permissions
- Pages to Watch – to see how the competition is doing
- the ability to receive notifications – under Your Settings
- keep track of who is posting on the page for your company – automatic.
New Facebook Timeline Features
Some of the new features that are being rolled out with the new Timeline are a streamlined design that will make it easier for fans to find pertinent information, and for admins to have quick access to analytic tools.
What features will you miss? What features will you embrace? Share them below!