By Susan Tucker Now that you’ve optimized your Facebook, Twitter, LinkedIn, and pages, it’s time to look at how we can get the most “bang” for our social buck (so to speak) by identifying the best times to post and engage online. Keep in mind that this is a general guide; by tracking your analytics you can […]
How to Optimize Your Facebook Fan Page with the New Timeline
By Susan Tucker That Facebook! They’re at it again. Earlier this month they announced they will begin rolling out a streamlined look for Pages. Now, I know a lot of folks get frustrated with change, but me? I like to take the opportunity to make sure all my ducks are in a row and revisit […]
11 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s the fact that it’s looked the same for 3 years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your […]
How to Sell More with Digital Marketing
One of the best ways to increase your business and profitability is to take advantage of digital marketing. The Internet is an active marketplace and the opportunities are excellent, but you have to be ready for them. Setting up an online home is not difficult and access to more robust features and design elements is […]
Top 10 Social Media Best Practices
Social media is a powerful tool for engaging with prospects, colleagues, tire-kickers, employees and potential investors. What began many years ago as a way for family and friends to stay connected has certainly turned marketing on its head. But, folks are still confused about the best way to use social media for brand engagement. This […]
LinkedIn Wants Your Blog Posts
By Susan Tucker LinkedIn recently made a big announcement – all members using their platform now have the same publishing power as Bill Gates, Richard Branson and other well-known Influencers. So, what does this mean for you? Longform Publishing on LinkedIn This new blogging tool is a feature that you can add to your personal […]