How Relationship Marketing Grows a Loyal Customer Base

By Susan Tucker Growing a loyal customer base is important for everything from your brand reputation, to ROI, to marketing costs, to actually taking your small business to the next level. Relationship marketing (also known as inbound marketing) is a method to focus on building up brand loyalty. The focus of relationship marketing is on on […]

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From Social Followers to Paying Customers: Build a Lead Nurturing Program

By Susan Tucker As we have witnessed, using social media is an excellent way to attract followers for your company. But, what about paying customers? All your social efforts are useless if your followers are not converted into leads. Building a lead nurturing program can convert your social media followers into valuable sales. Lead nurturing […]

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Email Marketing Must-Haves for Your Inbound Marketing Strategy

By Susan Tucker No matter what happens in the world of digital communication, there is one constant – email marketing.  Contrary to annual predictions that email marketing has peaked, the numbers tell a different story. A fairly recent DMA study found that 76% of marketers use more email than they were three years ago. In terms […]

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[Infographic] Google's SEO Changes 2003 to Now

This infographic – a collaborative effort of Hubspot and MOZ – shows just how  many major and minor SEO changes Google has implemented over the course of the years. Two takeaways are: Keyword stuffing no longer works. Inbound links do not have the clout they once did. What Google  is searching for these days is higher quality […]

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What the Olympics Can Teach Us About Marketing

By Susan Tucker It’s been in all my feeds- #SochiProblems and #SochiFails abound. Lousy conditions, bugs in food, yellow water, painted grass, wild dogs… sounds like a marketing nightmare, huh? Never before has pre-Olympic chatter been so grim and – quite honestly – disgusting. But, does it matter? We just want to see the athletes […]

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