8 Ways to Power Up Your LinkedIn Company Page

LinkedIn recently sent out an email highlighting best LinkedIn Company pagesof 2013. It’s no surprise that I’m a big fan of LinkedIn as a part of a small business owner’s social media strategy … especially if you’re B2B.  But, clients always ask me about whether a LinkedIn Company Page is necessary and better yet, how to build one so that it offers the most impact.

So, when I saw this report from the fine folks over at LinkedIn, I know I had to share!

Here is LinkedIn’s list:

[slideshare id=29060873&doc=bestofcompanypages2013-131209230738-phpapp02]

Here are 8 key takeaways you can use to POWER UP your company’s page:

  1. If you have Products, highlight them under the Product section. Fill in ALL the important information and add graphics.
  2. Images and rich media help your content pop. Videos are great, too!
  3. Actually get social with your audience. Post a question, poll, or anything else that can be interactive.
  4. Use snappy titles for posts so that you can stand out from the rest.
  5. Sponsor your best content for heightened visibility.
  6. Use updates to share your kudos. Won awards? This is a great place to post them!
  7. Post updates that highlight your industry expertise.
  8. Share ‘snackable’ content; it’s easy to consume and easy to share (yet, still high quality).

How do you use LinkedIn Company Pages? I’d love to hear what’s working for you in the comments below. 

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