Your business Facebook account could essentially be a free and interactive marketing tool for all of your business purposes. As millions of consumers log onto social media sites each day there leaves a potential for business owners to develop an online presence and create a reputation for their brand. Statistics have proven that businesses that have successful Facebook pages have had improved sales and great customer relationships.
It’s Not as Simple as Opening an Account
While a new business owner might assume that creating a social media page is as simple as creating an account and posting a few lines it is much more involved than that. Just as it took time, research, and effort to grow your business, it will require the same to grow your fan base on Facebook. Five of the most important marketing tips for a successful Facebook business page includes:
- consistent posting
- engaging with your audience
- incorporating other forms of media
- marketing efforts
- monitoring your results.
1. Consistent Posting
Consistency is what keeps your audience coming back for more. While it is not suggested that you post nonsense just to make a quota, many businesses fail to be consistent when posting information for their followers. Posts can be done daily, weekly, or even monthly but it must be consistent. However, make sure that what you’re posting is relevant to your industry or niche of choice and also interesting to your followers. If you run out of post ideas considerreposting something one of your consumers posted, sharing a link to information your audience might need, or simply posting a quote for others to reflect on.
2. Engaging Your Audience
There is nothing more damaging to a business’ reputation than disengaging posts. Unlike your company website which is a standalone that customers can review for information your Facebook page is where you should “let your hair down” a bit and socialize with your audience. You can easily get your audience involved by asking questions, responding to their comments, and even posting on their page when relevant. This lets the audience know that you’re human and that you care about more than just making a sale.
3. Incorporating Other forms of Media
Your Facebook business page should not be limited to just writing. There are so many different forms of media out there that can capture the attention of your target audience. Adding relevant photos is a way to get followers that might not necessarily be big on reading to view your page. Another great idea is incorporating short videos as they can be viewed and shared with others very easily.
4. Marketing Efforts
Though you should not use social media sites such as Facebook just for marketing and obtaining sales, it is the entire reason the page was created to begin with. With that being said, there is nothing wrong with marketing your products and services from time to time. The key is to be creative. Businesses have utilized marketing efforts such as contests, advertising discounts, and other promotional efforts to engage their audience and get them interested.
5. Evaluate Your Progress
A last tip for a successful and effective Facebook business page is to evaluate your progress. When implementing each one of the tips listed above you want to monitor how much reaction it is getting for your business and make the necessary changes along the way.
Effective strategizing and planning when developing and maintaining a Facebook business page is key to success. When done correctly it can be a very lucrative tool that doesn’t cost you a dime to invest in.