What is Inbound Marketing?

Inbound Marketing, a term recently coined by Brian Halligan of Hubspot, comes from the concept of “relationship marketing” or “permission marketing.”Β  Inbound Marketing strategies drive relevant traffic to your website using content marketing, search engine optimization (SEO) and social media. These avenues position you to be found by people when they are ready to buy […]

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Is a Mobile Strategy Right for Your Business?

Cellular subscriptions will hit a record 6 billion in 2012, accounting for 87% of the world’s population (within this number, there are an estimated 10 TRILLION text messages sent annually.) In 2011, 25% of mobile web users were mobile ONLY and in 2012, an estimated 85% of all handsets sold will be able to access […]

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