What I Learned About Marketing from IKEA

Blog, October 2011 I had my first IKEA experience today. Boy…. that was amazing. Here is what I learned. 1. Make a big, big, big splash in the community (and beyond) that you plan to do business. This means TV commercials, mailers and alerting the press. 2. Locate yourself in an easy-to-get-to location between two […]

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